Leading organizations trust us as their product development partner
Leading Organizations Trust Us as their Product Development Partner
Your product development may be stuck in limbo, if…
You are struggling to articulate what your users want.
You are second guessing if your idea will truly scale.
Your product priorities are constantly changing.
Your competitors define your product strategy because you can’t get out in front.
Our Time Tested Approach
We Navigate Challenges, Deliver Excellence
01
Market research
We conduct research to zero in on key problems, identify user needs and preferences, and assess market trends. The insights gained from market research can help inform product development and go-to-market strategies.
02
Product positioning
We define the unique value proposition of the product and identify the target customer segments. You will get a clear product positioning that will differentiate your product from competitors and attract the right customers.
03
Strategic roadmapping
We help you develop a comprehensive roadmap that aligns your product with long-term business objectives. This roadmap with clear functional and analytical requirement documentation will be your strategic guide, outlining key milestones and the path to achieving them.
04
Early adoption strategies
We implement strategic tactics to secure early adopters for your products, fostering a loyal user base from the initial stages of product development. These early adopters play a crucial role in shaping the product's success.
05
Financial modeling and unit economics
We deep dive into the unit economics to ensure sustainable growth and increase investor confidence in your product. We also analyze the financial viability of your product, refining unit economics for optimal performance in the market.
06
Metric definition and analysis
We define and track key metrics that provide valuable insights into your product's performance. Through continuous analysis, we optimize strategies to align with evolving market dynamics and ensure that your product is always ahead of the curve.
07
Investor-ready prototypes
We develop compelling prototypes that not only showcase your product's potential but are tailored for effective presentations to potential investors and initial users. These prototypes serve as a tangible representation of your strategic vision.
08
Product portfolio management
We help you manage your product portfolio to ensure it aligns with your company's overall strategy and business goals. We will identify new product opportunities, advise on retiring underperforming products, and help you optimize the product mix.
01
Market research
We conduct research to zero in on key problems, identify user needs and preferences, and assess market trends. The insights gained from market research can help inform product development and go-to-market strategies.
02
Product positioning
We define the unique value proposition of the product and identify the target customer segments. You will get a clear product positioning that will differentiate your product from competitors and attract the right customers.
03
Strategic
roadmapping
We help you develop a comprehensive roadmap that aligns your product with long-term business objectives. This roadmap with clear functional and analytical requirement documentation will be your strategic guide, outlining key milestones and the path to achieving them.
04
Early adoption
strategies
We implement strategic tactics to secure early adopters for your products, fostering a loyal user base from the initial stages of product development. These early adopters play a crucial role in shaping the product's success.
05
Financial modeling,
and unit economics
We deep dive into the unit economics to ensure sustainable growth and increase investor confidence in your product. We also analyze the financial viability of your product, refining unit economics for optimal performance in the market.
06
Metric definition
and analysis
We define and track key metrics that provide valuable insights into your product's performance. Through continuous analysis, we optimize strategies to align with evolving market dynamics and ensure that your product is always ahead of the curve.
07
Investor-ready
prototypes
We develop compelling prototypes that not only showcase your product's potential but are tailored for effective presentations to potential investors and initial users. These prototypes serve as a tangible representation of your strategic vision.
08
Product portfolio
management
We help you manage your product portfolio to ensure it aligns with your company's overall strategy and business goals. We will identify new product opportunities, advise on retiring underperforming products, and help you optimize the product mix.
Partner with Industry Experts
Top
Strategists
Our team, comprising ex-founders and strategists, offers rich domain expertise and market insight.
Time-Tested
Process
With a legacy of assisting startups and businesses, our battle-tested frameworks ensure success.
Institutional
Memory
As seasoned product developers, we bring invaluable industry-specific experience to the table.
Leverage
Our Network
Join a community of product leaders, tapping into our vast network for shared insights and success stories.
Our key deliverables
User Persona Mapping
Get deep insights into your target audience.
Value Proposition Canvas
Define and refine your product’s unique value.
Key Hypothesis Validation
Rigorous testing to validate crucial assumptions.
Competitor Analysis
In-depth examination to stay ahead in the market.
Detailed Documentation
Precision planning with FRD & ARD documents.
Clickthrough Wireframes
Visualize your product’s user journey.
Success stories
play
video
Our Work
Outcomes
Simplifying healthcare for 500K+ patients.
Kauvery Kare is the primary digital touchpoint for patients seeking healthcare services of Kauvery Hopsitals, India's leading multi-specialty hospital chain.
- Design
- Development
- Strategy
LMS for 100K+ rural Indian kids
Our learning management system for Altius Foundation enables easy access to e-learning for 100K+ kids in rural India. The platform handles high-volume concurrent users even on low-cost devices.
- Design
- Development
- Strategy
20K+ paid users for fitness app
CMG Digital is a full-service digital design & production agency that empowers leading global brands to deliver their messages to the digital doorstep of the world's consumers.
- Design
- Development
- Strategy
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