Lighterside of Real Estate
Helped LSORE achieve 7Mn+ revenue under 3 years
Success Story
We built the world’s first content marketing platform in the real estate domain for Lighter Side of Real Estate – a one-of-a-kind content marketing agency. Over 80,000 users engage with the platform every month.
About the project
Matt and Mike, the founders of Lighter Side of Real Estate (LSORE) had a vision to make content creation and marketing easier for real estate agents, so that they can concentrate on their core expertise of buying and selling properties instead of wasting time on digital marketing.
Siam Computing helped LSORE realize their vision with a web platform where the LSORE team can showcase and sell personalized real estate content, memes, images, FB cover pictures, etc to real estate agents, in exchange for a small subscription fee.
Key Challenges for LSORE
01
Lack of tech expertise
The LSORE team did not have a strong technological expertise. From selecting the appropriate tech stack to quality testing and product launch, they needed a proactive team dedicated to making meaningful technical and engineering advancements.
02
Lack of product experience
While they had a clear vision, they needed a stronger ‘product’ mindset to develop thriving and user-friendly solutions. From strategizing the product roadmap to identifying and prioritizing features, LSORE required a go-getter product team committed to turning their vision into an exceptional solution.
03
Low cash runway and quick turnaround
LSORE’s founder needed a smart thinking product development team with a skin-in-the-game philosophy that could align with their budget constraints and meet their required turnaround times, as they were not fully satisfied with the software development agencies they had previously hired.
Our Solution
01
Research & product roadmap
We carried out extensive market research, user journey mapping and devised a product roadmap that worked. Once we understood the difference that the light-hearted content can bring in the lives of the real estate folks, we knew what we were building.
02
Features, KPIs, and North Star metric
We strategized the must-have features and defined the key success metrics early at the discovery stage, and ensured that all the processes are aligned throughout the product lifecycle.
03
Dedicated product team
From ideation to iteration, strategy to MVP development, and from deployment to go-to-market planning, we functioned as an integral part of the client’s dedicated product team. Leveraging our engineering skills and product expertise, we collaborated closely to ensure seamless execution, including wireframing, user story development, and rapid prototyping.
Results
$7 million
revenue achieved after launch of MVP
2000+
paid subscribers at product launch.
YOYgrowth
consistent growth in top line metrics and KPIs.
10+ years
a partnership with Siam for over a decade.
1mil +
views of the posts shared and audience reached.
<50%
whopping annual customer retention rate.
