Description
About the project
Simrun Chopra, a renowned fitness influencer driven by the vision to develop a comprehensive fitness management solution, conceived an initial concept aimed at expanding her current model. Her goal was to enhance processes related to tracking client progress and improving communication between clients and nutritionists.
Throughout our partnership, we delved deeper into understanding their expectations, exploring ways to enhance their revenue streams, identifying metrics tracking to elevate the client experience, and much more. With our Dedicated Product Team model, we supplied a team of Product Owners, Business Analysts, Developers, Delivery Managers, and Quality Analysts. This team was tasked with thoroughly investigating their challenges down to the root causes and implementing a solution that precisely meets the needs and objectives of their end-users.
Key Challenges
01
Excessive manual tasks and minimal automation
The existing processes for guiding and helping the current client base involved entire manual intervention and hence had become draining & time consuming for the admin team and nutritionists alike.
02
Limited expansion of outreach and user growth
Due to the current processes, they had their hands full around day to day management and processing and couldn’t expand further and hence had attained a saturation point in terms of growth of their user base.
03
Lack of product knowledge & specialization
Even though they had a great command over their domain and their user’s needs, the lack of knowledge and the know-how of how to strategize and map a product had been one of their major concerns hindering their growth.
Solutions
01
Automation of processes & data driven decision making
We built a solution for being able to automate the various aspects of their processes with minimalistic inputs required for processes to be carried on.
02
Trend analysis & Data driven decision making
We built up statistical reports in a manner for them to be able to keep a track of the various trends around their user’s actions & progresses, and hence being able to strategize & take decisions based on the reports data obtained.
03
Long term Product Roadmap Envisionment
On the basis of detailed market research cross verified with the data trends obtained, we helped them forecast the long term product plan and roadmap for them to be able to achieve their subscriber & revenue targets in the years to follow.
04
Setting up measurable KPIs & success metrics
Besides helping them set up the goals, we also established the success metrics for them to be able to understand & analyze the information that needs to be monitored in order to be able to hit those goals.
Results
4.5 star
Average rating across both app stores.
~5000
Month on month subscribers base.
Better
customer experience for their existing & new clients.
Holistic
experience beyond just physical fitness.
