Healthtech Archives - Siamcomputing

BeatO

Khuze Siam — Thu, 11 Apr 2024 07:32:59 +0000

BeatO

Discovery, Healthtech, Mobile App

Transforming diabetes care for over a 1million users

Description

BeatO is an innovative Indian startup that focuses on revolutionizing diabetes management by offering a comprehensive platform of digital health solutions and personalized care for individuals living with diabetes.

About the project

BeatO, an Indian startup leading in diabetes management, has made significant strides in transforming care for over 1 million users by offering digital health solutions and personalized care. Facing challenges like accessibility in tier 2 cities and beyond, affordability of treatments, and the inconvenience of doctor visits, BeatO aimed to democratize diabetes care for 1.2 billion people, reduce India’s diabetes burden, and center quality care around patients.

To address these challenges, Siam initiated a comprehensive 5-step solution process, including stakeholder alignment, user interviews, external research, and iterative prototyping, leading to the creation of a user-centric platform.

These initiatives resulted in notable improvements such as a 13% increase in user onboarding, a 42% increase in user activation, and significant increases in app retention and care program entry.

Key Challenges

01 Solving for access and affordability

Over 90% of India’s diabetic population resides in tier 2 cities and beyond, making it difficult for them to access quality diabetes care.

02 Transforming from glucometer to care delivery

BeatO’s original value proposition was their glucometer. They wanted to reposition themselves as a care first company.

03 Aligning multiple stakeholders

The shift in strategy needed comprehensive alignment of all stakeholders to buy into the new vision.

04 Rapid time to market

In the fast evolving market, it was imperative that we get to market quickly and iterate our solutions.

05 Building for Scale

With over 134 million people projected to have diabetes in India, our product and technology solutions had to be built for scale.

Solutions

01 Comprehensive discovery process

Our team interviewed over 50+ users across different user groups and cohorts to arrive at unique user insights. We backed that with SPRINT workshops with stakeholders to arrive at a product vision and roadmap.

02 Increased engagement

We introduced a daily lifestyle score which gave users immediate feedback on lifestyle choices. Incorporating gamified elements like streaks and social rankings, this feature motivated users to maintain healthy habits. This helped us increase DaU & WaU.

03 Simplified Onboarding

o enhance user engagement from the start, we introduced an onboarding journey tailored to individual user goals. This approach significantly improved the day 1 retention score and the overall task success ratio by aligning the app’s offerings with the specific needs and objectives of the user.

04 Revamping core modules

Identifying the existing core product loops that users were coming in for, we enhanced modules like monitoring workflow and the health records. This led to immediate increase in user engagement and overall user task success.

Results

13%

increase in onboarding

100%

increase into the care purchase workflow

43%

increase in glucose monitoring activation

29%

increase in week 1 retention

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Nurrish

wpflight_admin — Wed, 20 Dec 2023 07:17:10 +0000

Nurrish

Healthtech, Mobile Application

Revolutionising women’s fitness for India

Description

In alignment with a fitness influencer’s vision, we developed an app aimed at transforming the fitness and nutrition habits of women in India.

About the project

Simrun Chopra, a renowned fitness influencer driven by the vision to develop a comprehensive fitness management solution, conceived an initial concept aimed at expanding her current model. Her goal was to enhance processes related to tracking client progress and improving communication between clients and nutritionists.

Throughout our partnership, we delved deeper into understanding their expectations, exploring ways to enhance their revenue streams, identifying metrics tracking to elevate the client experience, and much more. With our Dedicated Product Team model, we supplied a team of Product Owners, Business Analysts, Developers, Delivery Managers, and Quality Analysts. This team was tasked with thoroughly investigating their challenges down to the root causes and implementing a solution that precisely meets the needs and objectives of their end-users.

Key Challenges

01 Excessive manual tasks and minimal automation

The existing processes for guiding and helping the current client base involved entire manual intervention and hence had become draining & time consuming for the admin team and nutritionists alike.

02 Limited expansion of outreach and user growth

Due to the current processes, they had their hands full around day to day management and processing and couldn’t expand further and hence had attained a saturation point in terms of growth of their user base.

03 Lack of product knowledge & specialization

Even though they had a great command over their domain and their user’s needs, the lack of knowledge and the know-how of how to strategize and map a product had been one of their major concerns hindering their growth.

Solutions

01 Automation of processes & data driven decision making

We built a solution for being able to automate the various aspects of their processes with minimalistic inputs required for processes to be carried on.

02 Trend analysis & Data driven decision making

We built up statistical reports in a manner for them to be able to keep a track of the various trends around their user’s actions & progresses, and hence being able to strategize & take decisions based on the reports data obtained.

03 Long term Product Roadmap Envisionment

On the basis of detailed market research cross verified with the data trends obtained, we helped them forecast the long term product plan and roadmap for them to be able to achieve their subscriber & revenue targets in the years to follow.

04 Setting up measurable KPIs & success metrics

Besides helping them set up the goals, we also established the success metrics for them to be able to understand & analyze the information that needs to be monitored in order to be able to hit those goals.

Results

4.5 star

Average rating across both app stores.

~5000

Month on month subscribers base.

Better

customer experience for their existing & new clients.

Holistic

experience beyond just physical fitness.

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Kauvery Kare

wpflight_admin — Wed, 01 Nov 2023 07:16:06 +0000

Kauvery Kare

Healthtech, Mobile Application

Patient experience platform for India’s leading multi-specialty hospital chain.

Description

Kauvery Hospital is one of India’s fastest-growing multispeciality hospital chains with a capacity to accommodate 2500+ patients. They have strong presence in Tier 2 and Tier 3 towns in South India.

The primary digital touch point for patients with Kauvery hospitals is through the Kauvery Kare mobile app – a patient experience platform developed by Siam Computing.

About the project

Kauvery Kare is a patient-centric mobile app encompassing all services offered by Kauvery Hospitals. This app streamlines patient interactions, improves accessibility to healthcare services, helps patients track and manage health records, and enhances overall patient experience.

There has been a significant shift in the behavior of healthcare consumers post-COVID and more people are demanding healthcare services from the comfort of their homes. Kauvery Kare addresses this changing dynamic of customer behavior and needs.

It was developed with the future in mind to give the Kauvery Hospitals a competitive edge for the next 10 years as the healthcare facility evolves and builds more capabilities to cater to next-generation digital-first customers.

Key Challenges

01 Limited functionality of existing app

Kauvery’s previous app was built during the COVID-19 pandemic for remote consultations. In the post-Covid era, there is an inherent need to provide a holistic patient experience beyond just online consultations.

02 Shifting trends in patient demographic

GenZ and Millennials are the new healthcare decision-makers. They avail hospital services as either patients or as caretakers of patients. However, healthcare providers fail to deliver seamless digital healthcare experiences to these next-gen consumers.

03 Addressing operational inefficiency

The Indian healthcare experience is broken – long queues in hospital receptions, pharmacies, and billing counters negatively impact patient experience and healthcare deliverability.

04 One-stop healthcare platform

There was a need for a platform where patients could discover various specialty services offered by different branches of the Kauvery Hospitals group. This had to be done while maintaining unique identifiers for patients availing these services.

05 Shift to value-based care

There is a shift in the healthcare landscape from reactive care to preemptive care and disease management. This necessitates digital-first personalized treatment pathways where healthcare adherence, treatment, and outcomes can be managed and tracked.

Our Solution

01 Patient-centric app experience

Our team interviewed patients and key healthcare stakeholders to uncover unique insights into the needs and expectations of modern healthcare consumers. The findings were mapped to features, functionalities, and user flows to provide an intuitive consumer-grade app experience.

02 In-hospital experience on smart phones

The app mimics all services offered by Kauvery. It has key functionalities for appointment booking and management, payments, teleconsultation, disease management, and a secure portal to share health records between patients and hospital staff. This enhances the hospital’s operation efficiency by reducing wait times and makes it convenient for the end user to avail services.

03 Family member health management

With a focus on empowering caretakers of patients, the Kauvery Kare platform provides tools for users to add family members to the app and remotely manage the healthcare needs of ailing relatives and friends in real-time.

04 Security and regulatory compliance

State-of-the-art security protocols were implemented to safeguard patient data and ensure the app meets Indian healthcare regulations. Consent by design has been implemented to ensure that only authorized family members and hospital staff can access relevant patient data.

05 Future-ready healthcare companion

With preemptive care and lifestyle management taking center stage, the app architecture is built ready to integrate with IoMT devices like fitness trackers and glucose monitors, for a holistic healthcare experience.

Results

Increase

in LTV of patients availing services from Kauvery.

Increase

in user retention and repeat users of hospital services.

Lower

customer acquisition costs.

Improvement

in patient experience and satisfaction ratings across hospital functions.

Convenient

digital healthcare solution attracts younger generation to Kauvery.

Accessible

healthcare services enabled by teleconsultation features of the Kauvery Kare app.

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