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If you’re a founder, who wants to know more about:

Identifying your user’s needs and create a clear approach plan.

Validating key assumptions about your product
Understanding your competitive landscape
Finding the correct product market fit
Then this guide is the perfect resource for you and your team!

Here’s a preview of what’s inside this guide:

How to get a startup idea.
Start with the problem, not the solution.
Ideation, brainstorming, and wireframing techniques
How to get a startup Idea.
Start with the problem, not the solution.
Ideation, brainstorming, and wireframing techniques
How to build an efficient MVP for your business.
The path to validation of Product Market fit.
The secret sauce to scale your product growth?
How to build an efficient MVP for your business.
The path to validation of Product Market fit.
The secret sauce to scale your product growth?

Here is what you will learn

Fall in love with the problem, not the solution.
Entrepreneurship is all about falling in love with the problem and then solving the right problems. While there is a lot of information about ‘solving’ problems, there is very little "out there" that touches upon how to frame the problem in a way that permits clear thinking and deep understanding of the problem.
Creating relevant personas
Creating personas will help you to understand your users’ needs, experiences, behaviors, and goals. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re designing for.
Ideation: You found the real problem; now what?
By this point in time, you would be looking at a clearly defined problem statement, your target audience’s personas, and the problems that they really face-probably on a whiteboard or on a sheet of paper. This phase allows the team to get creative and exercise their creative side of the brain while still working within the broad contours of the problem.
Building a Prototype
Solving the problem requires that the user whose problem is being solved, takes certain steps. The prototype creation stage is here to help the final user take the steps to solve the problem by seeing how she uses the prototype and to then iterate to achieve the best possible result for the user.
Going from “Big Idea” to “Viable Business”
The ultimate objective of all this hard work is to create a product that people will love and use. It is this love and utility that the entrepreneur looks at monetising to ensure that he is able to add value to his team and to look at funding further iterations to make the product even more powerful, useful and economically viable.
Building a Minimum Viable Product (MVP)
One of the two key premises behind the idea of a Minimum Viable Product, or an MVP is about understanding how people actually engage with a product is more useful and insightful than just asking them what they would do. It is also more reliable as a form of feedback to the product team.
Product Planning & Development
Product planning and development are both an art and a science. It is a science because it follows clear systems, tools, and technologies that create a framework of how activities and processes need to be run. And art because of the number of ‘moving parts’ of people, processes, and resources that need to come together.
The Business Model Fit
It always boils down to the monetisation model that will ensure that the entrepreneur actually monetises the work that he is putting in, to show results financially. After all, cash is king in a business, and it is needed not only for current plans to be executed but also for the entrepreneur to maintain a clear head while expanding.
The Go to Market strategy
Entrepreneurs make plans, and go to great lengths to not only plan, but even work on rolling out their products for what they believe are their target audiences who will pay money for these products and fund their business and their growth, thus underlining the importance of a perfect GTM strategy.
Validating Product Market Fit
Product Market Fit (PMF) occurs when a company’s value proposition, customers, and distribution channels align. A PMF is the perfect balance of all three pieces, and a business can sustain itself for an extended period of time only if all three elements are in alignment.
Product Design Strategy
Product design is too important to be left to the end. It’s not about how something "looks," but rather how something "works." We strongly believe that product design needs to be "baked into" the product and its functionality as early as possible.
Choosing the Right Tech Stack
The term "technology stack" or "tech stack" is being used very often nowadays. This is seen as a very technical term meant for "geeks". We believe that entrepreneurs need to pay close attention to this component of their product development journey along with the rest of their work.

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