Edition 52 - The Future of AI is in Africa

Despite the odds, the African machine-learning community has blossomed over the last few years. In 2013, a local group of industry practitioners and researchers began Data Science Africa. It’s an annual workshop for sharing resources and ideas. Moreover, In 2017, another group formed the organization Deep Learning Indaba. Now it has chapters in 27 of the continent’s 54 countries. As a result, University courses and other educational programs dedicated to teaching machine learning have burgeoned in response to increasing demand. The shift is a positive one for the field, which has suffered from a lack of diversity and, in many ways, a detachment from the real world. In short, The future of AI is in Africa.

There’s no denying that when it comes to influencer marketing, B2B companies were late to the game. While B2C brands were establishing relationships with mega-influencers, the B2B brands were barely on social media. Later, when B2C brands were starting to figure out that consumers weren’t as wowed by celebrity endorsements as they used to be, B2B brands were courting the Kylie Jenners and Selena Gomezes of the Instagram world, trying to score posts and connect their brand image to people with millions of followers. The problem is that today’s connected consumer is too sophisticated to take most mega-influencers at face value. It’s now public, that Jenner makes $1 million per paid Instagram post—making this kind of promotion a hard sell for consumers, especially ultra-savvy Gen Z.

Generation Z, the latest generation to start entering the workforce, was born into the burgeoning of the digital age—a generation of people who have never known life without the internet. While some HR managers may consider hiring individuals from this generation a challenging prospect, each individual from Gen Z has their own unique skills and abilities that can be priceless for a company’s growth and development. Bridging the generation gap might mean setting foot into foreign territory and employing new strategies to attract a fresh perspective, but it may well be worth it. 

While I was working on our sign up funnel, at some point I did what most creatives do in the process: I looked at how others are doing things. This is how I ended up at Netflix’s website, became witness of their rigorous AB testing and the psychologic patterns they address in their sign up funnel. Here are my results. Reduce the fear and repeat your message When going trough the sign up funnel of Netflix you will notice four major messages they want to communicate: No commitment, cancel anytime; The first month is free; You will get a reminder 3 days in advance before you pay & You can use Netflix everywhere at any time. When you have it all laid out it is almost comical how often

Getting comfortable taking risks is an essential part of the creative process. But as classical musicians, we rarely learn how to exercise this muscle during our conservatory training. Here are 4 ways you can practice getting comfortable taking risks, both on and off the stage: Start small, Get comfortable being uncomfortable, Consider risk an opportunity, Remember that you are not your failures (or successes). Like with any skill, you can build up to taking larger risks by starting with small, low-stakes exercises. I originally heard about the “Coffee Challenge” in Tim Ferriss’ interview with Noah Kagan. The challenge is simple: walk into a coffee shop, order something, and ask for 10% off your order. 

Making full use of emoji to dramatically ↗️ improve the user interface of your web application ❤️ The Emoji Trend Report shows that emoji are widely accepted and used by Gen Z, especially on messaging platforms. Hence, there might be a day where emoji are the norm when designing websites. Personally, I have tried replacing icons with emoji in one of my current projects, and it turned out better than expected. Long gone are the days where web applications only required good content and functionality. Aesthetics is now one of the most important factors, like how most people will be Love. 

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