Edition 43 - How artificial intelligence can make doctors more human & more..
In late 2017, U.S. Food and Drug Administration (FDA) approved an algorithm developed by AliveCor for the Apple Watch that no human can match. Thanks to the algorithm embedded in the watch’s band, the watch can continuously monitor your heartbeat for signs of atrial fibrillation, a common disorder that carries a high risk of stroke. It learns your heart rate at rest and when you’re active; if it detects an apparent abnormality, the watch alerts you to put your thumb on the watchband to record an ECG. (Apple has since developed a similar algorithm that is a feature in the most recent version of its watch, Apple Watch 4.)
High-quality customer experience (CX) is arguably the most effective way to drive engagement, spending, and loyalty for any business. User experience (UX) — the term applied more in the context of actual product use and which is a subset of CX — takes on vital importance in influencing the entire experience of the customer. Whether we call it “CX” or “UX,” the more cohesive and meaningful the user experience, the more customers are willing to engage and form a relationship with a brand, and that ultimately means a contribution to the bottom line. However, customer experiences are still frequently inconsistent and frustrating, especially in the B2B “enterprise” space.
At this point, there is probably no doubt that social media is beyond something filed under “nice-to-have.” It’s became a massive channel for social media marketing — a channel that is used by 98% of all digital consumers. If someone has a business, then the chances are high that it’s a good idea to use some form of social media to advertise that business. However, like everything else in this world, social media marketing is plagued by misconceptions. In order for your business to be successful, you need to be able to see past the misconception — and bust the myths. Here are the most common myths, along with the facts that bust them.
Culture is the game and it is the most difficult thing to change. Culture maintenance is as strenuous as culture change. For an executive who is leading a digital transformation in the organization, culture change, should become an agenda item forever and maintain it forever. An executive needs to monitor culture like any other metrics 24 x 7 x “Every Minute”. If you feel that your digital transformation initiatives are stuck in the planning phases, you are not alone. Digital transformation is not a one-off project on an executive’s roadmap but is a constantly evolving culture. So let’s make digital transformation possible in your organization
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” We apply techniques like user stories, scenario narrations, storyboards, andjourney maps. We paint a good picture of what happens as the user interacts with a particular product functionality. However, we often prescribe what should be built or how to use it — and neglect the underlying purpose. Being a good storyteller is why some product managers, marketers, and designers make the leap from Good to Great… and others don’t.
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