Edition 42 - Why every business needs digital marketing

Understanding user behavior is key to finding out how users interact with your product. Specifically, how much time do they spend using it? What do they click on the most? At what point in the user journey do they decide to bounce? Analyzing your users’ behavior will answer such questions and help you continuously refine your product. In fact, understanding user behavior is the foundation of building a great product and an indicator of good company organization. Not only does it provide valuable insight about your product, but it also gives you a competitive edge, increases customer retention rates, ensures that you meet customer needs, and takes the guesswork out of UX design.

The likes are going up by the minute, people are saying that they love the post, and the notification count bubbles are going crazy. It feels almost unreal when your digital campaign goes viral for the first time. A lot of experimenting goes on behind the scenes of a digital marketing strategy, and the results can vary, but there is one thing for sure — a little bit of digital magic, can go a long way. So why do business need digital marketing? Is it superior to traditional marketing? The list of benefits is long. Here you can check the highlights of digital marketing, why it is taking over the game, and why every business has something to gain from it. 

Staying ahead of the competition can be difficult in today’s online world. Search Engine Optimization (SEO) continues to play a pivotal role in making sure that you’re visible to the public. Independent businesses have to double down on SEO if they want to grow their audience. Growing any sort of business in a market full of high-quality content can seem daunting. However, with the right strategies and some patience, it isn’t very hard to grow your business and start expanding into new territories. Here are some of the most popular, actionable SEO growth hacking techniques that can help you optimize your content to better suit your audience.

As designers it’s easy to get annoyed with developers. Perhaps they can’t get the alignment of a button right, or that feature you deemed critical to your UX is just too far down the backlog for your comfort. The reality is that we get annoyed with developers mostly because we don’t understand their world. The same goes for developers lack of understanding of design, they get pretty annoyed with designers too. Both are guilty of it on some level. As designers put their blue sky hats on and design to their heart’s content without considering the technical implications

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” We apply techniques like user stories, scenario narrations, storyboards, andjourney maps. We paint a good picture of what happens as the user interacts with a particular product functionality. However, we often prescribe what should be built or how to use it — and neglect the underlying purpose. Being a good storyteller is why some product managers, marketers, and designers make the leap from Good to Great… and others don’t.

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