Edition 40 - How Can AI Truly Enhance The Modern Day B2B Marketing Methods?

B2B marketing is easy. All you need to do is find the perfect prospect at precisely the right time in their own educational process. Once you do that, just get exactly the right information into their hands that shows how you’ve got the perfect solution to thoroughly address their pain points. Sit back and watch your business grow. But, if B2B marketing is so simple, why do some organizations seem to succeed at it while others struggle? Turns out, identifying the perfect prospect at precisely the right time is similar to, but a lot harder than spotting a red umbrella in a sea of black ones. Prospects worth pursuing often can only be identified by subtle cues, patterns of behavior that can only be differentiated by careful analysis of just the right data.

The biggest gaps in the Indian healthcare delivery model is the doctor to patient ratio, the absence of proper medical infrastructure across all small towns and villages, shortage of hospital beds in millions and, above all, the cost of treatment and medication. The Indian healthcare ecosystem is well defined and, in many ways, one of the most prolific and respected across the globe. India is creating medical infrastructure and building capacity by increasing the number of hospitals and medical colleges but she has to adopt innovative approaches that can reduce the need of large physical medical infrastructure facilities, reduce the overall healthcare expenditure of the nation and create a faster and effective delivery model that provides quality and affordable medical treatment across its large population. Innovation is the only answer.

We have seen quite a lot at the UX Collective past year. We got to know about few key trends in what our industry is writing, talking and thinking about. Here is the report which is a holistic analysis of UX design as a discipline. The tools we use, the methods we apply every day, the technologies we design around, the career challenges we experience, and how our community is responsible for what’s happening in the world around us — the one that we, consciously or not, have helped design. Read on the review of the past and analysis of the present, with an ever-watchful eye on the future of UX.

Business trends dictate how one plans and strategizes, although most people spend most of the year reacting to these trends and predictions, often joining the wagon far too late. One of the keys to success is to strike while the iron is still hot! This means you need to react quicker than anyone else. As such, this year we would like to share the business trends and predictions which may come true in 2019. We are no foreteller, palm reader or sorcerer but this is based on the analysis of things and researched phenomena. Maybe you agree with these predictions or not but either way, we strongly urge you to take note of them right now so that you do something about them before everyone else even starts to think or as said, strike while the iron is still hot.

Thought leadership isn’t a race. It’s not about who can share the most content on the most platforms in the least amount of time. Being heavily active in your industry doesn’t inherently make you a thought leader, not even close. Real thought leadership revolves around one thing. Providing your audience with quality content. Pick any major industry and think of the outright leader in that space. Whoever you thought of came to mind for a reason. They could be your greatest inspiration or your biggest competitor   or in some cases, both. Everyone knows they’re leading the charge because of the quality and consistency of content they put out. If you want to be on that level, you need to do the same. 

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