Edition 32 - Design perceptions instead of solutions for the modern client!

Have you ever found yourself walking home whilst being totally consumed with something on your phone? You’re not looking at where you’re going, but suddenly you find yourself at your front door. This is because your brain has subconsciously developed a habit to save conscious effort, processing sequences of actions into automatic routines. It’s also the reason we’re obsessed with our apps. Many of you must have experienced a certain twitchiness or frustration when you’re without service? It’s akin to the feeling smokers feel on an airplane; apps are like a virtual cigarette for our brains.

Why a solution to a problem in the 21st century may not be the answer. What if we switched the food that is served in a restaurant with a Michelin star with one that does not have one, and vice-versa? Chances are you wouldn’t notice a difference. What if you were told that travelling faster by train from point A to point B and saving one hour of time difference would cost you 6 billion in renovations and constructions, but if you just installed a high-speed internet nobody would give a cent about that 1-hour difference. 

Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, we found out that almost all of them describe only specific use cases or general facts about animation, but we haven’t come across any article where all rules concerning animation of interfaces would be clearly and practically described. Well, in this article you won’t read anything new, we just want to collect all the main principles & rules in one place, so that other designers who want to start animating interfaces don’t have to search for additional information.

You’re steadily publishing content that you think is pretty great on your business blog, and yet, no one other than your mom seems to be reading your articles. If you’re not seeing the traffic you think you ought to on your blog, there’s a good chance you’re making a few of the following errors. Not to worry; plenty of WordPress publishers make these mistakes, and they’re all completely remediable. You just need the cure. People are creatures of habit. They like it when a blog has a regular schedule of content they can check out.

Diamonds may be forever, but the role of a CEO, even when you are the company founder, can be a precarious one. Most CEOs of venture backed companies are replaced by the time they reach their “C” round of funding, according to Noam Wasserman, author of The Founder’s Dilemmas. And even at large cap companies, the average tenure of the CEO has fallen to five years, according to Equilar, Inc. When founders start ventures they understandably don’t often consider their own exits. There is enough to worry about in an early stage organization and most founders assume their own immortality.

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