Edition 26 - Can smart SEO optimization actually do wonders for your lead conversion rate?

It is the basic requirement of a successful online Business. A marketing funnel is what takes a potential customer through the whole journey from discovering your business, all the way to purchasing your products on a regular basis. The goal is to create a highly automated system that is measurable at any point in the customer journey. Marketing Funnel takes your customers from the first point of hearing about you and takes them through all the steps until they become frequent buyers of your products. 

You’ve probably heard of machine learning and artificial intelligence, but are you sure you know what they are? If you’re struggling to make sense of them, you’re not alone. There’s a lot of buzz that makes it hard to tell what’s science and what’s science fiction. Starting with the names themselves. Machine Learning is a thing-labeler essentially. Contrary to popular belief, Machine Learning is not a magical box of magic, nor is it the reason for $30 bn in VC funding. At its core machine learning is just a thing-labeler.

Dive in and learn how to write your very own Slack chatbot that answers simple questions using some basic machine learning tools. Most of the more complex stuff around natural language processing and math behind creating machine learning models is mostly abstracted out, leaving room for us to easily build a finished product in a pretty short amount of time. If you’re looking for a simple and effective way to get a semi-intelligent bot answering questions on Slack fast, then this guide is the one for you. 

There is a turf war raging between search engine optimization and conversion rate optimization. Experts on both sides are struggling to make the two disciplines work together. SEO focuses on making a site accessible to search engines for the purpose of improved rankings. CRO is the art of improving the user experience to get higher conversions. One discipline is geared towards search engines while the other is focused on users. Very few sites can successfully combine both to create a stellar site that provides a great user experience and also ranks highly on search engines.

All of our Problems are same. Problems are forever and we can’t avoid them. You will wake up tomorrow and have problems for breakfast. You will jump on the train and read your problem in email inbox. You will get to the office and get a problem smack bang in your pretty face ! The typical Problems we face can be solved.  Read on to know how to solve the typical life problems. 

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