Edition 34 - How to excel at Mobile Marketing?

With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half of 5.9 hours that people spend on the internet each day is through mobile devices. At the same time, those individuals are growing increasingly accustomed to navigating their consumer decisions through their smartphones and tablets. For that reason, mobile marketing is a critical channel not only for directly driving sales ordered through mobile platforms but for maintaining brand visibility and loyalty. 

Regularly receiving queries about Artificial Intelligence is of courseflattering, but can also be bothersome, as some of the most regularly asked questions could easily be answered via a quick Google search. A number of people are however wary of doing so, partly because of movies’ unrealistic image of A.I and the current startup culture which venerates coders and techies, putting them and their knowledge on a pedestal. With that in mind, go on and read a simple, quick and no-nonsense look at A.I through the lens of the questions which are frequently asked.

When any type of business multinational or startup, old or new fails in implementing strategies, it is most likely to be caused by a common factor which is faulty thinking. Thoughts are subjective, the direction and focus of one’s thoughts are directly aligned with their personal biases which subconsciously make us think in a certain manner and makes it difficult for us to be neutral. In this scenario, it is crucial to exercise discipline and give a fixed direction to your thoughts. This discipline is known as Design thinking. Design thinking or disciplined thinking brings focus when strategizing, which in many cases are rare.

You probably never thought you needed a smart oven or smart lights, but soon it might be hard to find any household objects that aren’t smart. Device makers in almost every category are now cramming internet-enabled technology into everyday home devices from refrigerators to blenders, and it can be legitimately useful if you’re careful about what you buy. Smart devices can improve daily life by being aware of what you’re doing, so they can predict what you want them to do. For example, smart lights can learn when it’s bedtime and use that information to only use low brightness after that if you wander to the bathroom. The reality is that these devices are getting harder to avoid, so here are some most important areas to check before purchasing.

The 5-Hour Rule is more than just a pattern. It’s more like a fundamental law in our current age of knowledge. Every second that passes by, the knowledge in our head becomes a little bit outdated, and, therefore a little less valuable. Just like a new car we buy becomes less valuable the second we drive it off the lot. We all know this intuitively. And we also know the knowledge in our head is becoming outdated more and more rapidly because we’re in the midst of an information explosion.

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