About the project
Key Challenges
First tech touchpoint
For most of the kids, this platform was the first ever tech product they were going to interact with.
Create stickiness to drive outcomes
With poor school outcomes and extremely low engagement, the platform had to drive stickiness for learning goals to be met.
Tech Solution for Non-Tech Environment
Being primarily targeted for the rural segment, a key constraint was the lack of internet and electricity.
Low Cost / Low Compute Devices
The entire learning system had to also run on <$100 devices.
Building for Scale
With its ambition to reach more than 200 schools and 1l+ students in its first year, we had to look to build for scale from get go.
Solutions
Go learn with the kids
Our team spent lots of time visiting various schools, interacting with the kids and spending to understand a day in their life. Things that drive and motivates them. We were able to create unique experiences for creating credentials, building community led learning.
Lightweight , single threaded solution on raspberry pi
Built on nodejs and electron, we worked hard to make all our applications run on $100 raspberry pi devices.
First of its kind data sync mechanisms
In order to tackle the data connectivity, we built solutions that were low latency, sync using offline mechanisms.
Self directed, goal based learning
Working with leading learning champions of the world, our UX allowed kids to pick a goal. We created a personalized digital avatar that would provide context relevant nudges to get kids to finish their courses.
Results
- 85% week on week engagement, up by 40%
- 62% improvement in learning outcomes
- Stronger community participation
- Significant drop in school abandonment rates
