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ideation and brainstorming

Ideation and Brainstorming techniques

Our previous blogs on falling in love with the problem, root cause analysis and persona development sought to bring out the ‘devil in the details’ of the problem itself, as

Root cause analysis

How to do a Root Cause Analysis?

Right from our very first blog, we have been firm believers in the practice of ‘asking the right questions to arrive at the right answer’. “If you don’t ask the

what is a persona

Importance of Creating User Personas

When talking about problem-solving, people usually mention about the centrality of ensuring that the right problem was targeted and then explore in all its dimensions amongst multiple people and stakeholders.